{"id":8711318,"date":"2023-01-10T11:33:39","date_gmt":"2023-01-10T19:33:39","guid":{"rendered":"https:\/\/www.eastbaytimes.com\/?p=8711318&#038;preview=true&#038;preview_id=8711318"},"modified":"2023-01-10T12:01:57","modified_gmt":"2023-01-10T20:01:57","slug":"got-a-stash-of-bed-bath-beyond-coupons-youd-better-use-them-soon","status":"publish","type":"post","link":"https:\/\/www.eastbaytimes.com\/2023\/01\/10\/got-a-stash-of-bed-bath-beyond-coupons-youd-better-use-them-soon\/","title":{"rendered":"Got a stash of Bed Bath &amp; Beyond coupons? You\u2019d better use them soon"},"content":{"rendered":"<div class=\"byline\"><strong>By Parija Kavilanz | CNN<\/strong><\/div>\n<p>Bed Bath &amp; Beyond coupon shoppers take note: If you have a stash of its big blue 20% off coupons in your drawer or in your inbox, better use them soon.<\/p>\n<p>The struggling home goods retailer issued a dire prediction on Thursday, calling into doubt its<a href=\"https:\/\/www.cnn.com\/2023\/01\/05\/business\/bed-bath-and-beyond-future\/index.html\" target=\"_blank\" rel=\"noopener\"> ability to stay in business<\/a> much longer and said it was exploring a path forward that includes filing for bankruptcy.<\/p>\n<p>A bankruptcy filing, which reportedly could come<a href=\"https:\/\/www.wsj.com\/articles\/bed-bath-beyond-faces-potential-bankruptcy-filing-11672926677?mod=hp_lead_pos2\" target=\"_blank\" rel=\"noopener\"> in a matter of weeks<\/a>, might spell the end of its iconic coupon programs, especially if the company pursues a bankruptcy process that involves liquidation rather than just restructuring.<\/p>\n<p>\u201cIf Bed Bath &amp; Beyond files for bankruptcy, the retailer might honor the 20% coupons for a 30-day period. After that, and especially if it starts closing stores and sets liquidation sales, creditors wouldn\u2019t want to allow shoppers to tack on those 20% off coupons on top of 70% off liquidation prices,\u201d said Burt Flickinger, retail expert and managing director of retail consultancy Strategic Resource Group.<\/p>\n<p>Other retailers have followed a similar game plan after bankruptcy and store closings.<\/p>\n<blockquote><p><em><strong><a href=\"https:\/\/bedbathandbeyond.gcs-web.com\/static-files\/19a6625e-211d-44e7-b031-eccd899d6a50\">5 BAY AREA STORES CLOSING<\/a><\/strong><\/em><\/p><\/blockquote>\n<ul>\n<li>\n<blockquote><p><em><strong>San Jose: 5353 Almaden Expressway, Suite A-200<\/strong><\/em><\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p><em><strong>Larkspur: 2601 Larkspur Landing Circle<\/strong><\/em><\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p><em><strong>Antioch: 5719 Lone Tree Way<\/strong><\/em><\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p><em><strong>San Leandro: 15555 East 14th Street, Suite 240<\/strong><\/em><\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p><em><strong>Vallejo: 105 Plaza Drive, Suite 107<\/strong><\/em><\/p><\/blockquote>\n<\/li>\n<\/ul>\n<p>Toys \u2018R\u2019 Us honored its gift cards, store credit and coupons for a <a href=\"https:\/\/money.cnn.com\/2018\/03\/17\/news\/companies\/toys-r-us-closing-questions-answered\/index.html\" target=\"_blank\" rel=\"noopener\">30-day period<\/a> after it filed for bankruptcy in 2017, and subsequently liquidated its US business. The toy seller has since begun to attempt a comeback through a partnership with Macy\u2019s, and opened its <a href=\"https:\/\/www.cnn.com\/2019\/11\/27\/business\/toys-r-us-opening-us-new-jersey-trnd\/index.html\" target=\"_blank\" rel=\"noopener\">first post-bankruptcy store<\/a> in 2019 under new ownership.<\/p>\n<p>It\u2019s not just creditors who might take issue with the store honoring the coupons on top of liquidation discounts. \u201cFor suppliers of name brands in particular, they wouldn\u2019t want the deep discounting to negatively impact their brand image,\u201d said Ali Besharat, associate professor of marketing and co-director of the Consumer Insights and Business Innovation Center at the University of Denver\u2019s Daniels College of Business.<\/p>\n<h3>Big Blue became a company icon<\/h3>\n<p>Bed Bath &amp; Beyond introduced its oversized coupon for 20% off a single item three decades ago.<\/p>\n<p>Over time, the oversized postcard-like mailer and digital coupon with an eye-popping purple-blue border and font blaring \u201c20% off in-store or online\u201d developed a cult following and became a successful marketing strategy to lure in repeat shoppers, said Flickinger.<\/p>\n<p>The coupon became so synonymous with the home goods chain that it gained a nickname \u2014 \u201cBig Blue,\u201d according to a <em>New York Times<\/em><a href=\"https:\/\/www.nytimes.com\/2020\/12\/19\/business\/bed-bath-and-beyond-coupon.html\" target=\"_blank\" rel=\"noopener\"> report<\/a>. And then it grew into a pop culture reference as celebrities and late-night talk show hosts popped it into their on-air conversations, the report said.<\/p>\n<p>Rumors swirled on various social platforms that Big Blue coupons never expire, even though the weekly coupon does feature an expiration date.<\/p>\n<p>Then the pandemic hit and walloped the retail industry. With stores closed for months, and consumers rethinking their non-essential purchases, Bed Bath &amp; Beyond sales and profit took a hit. In late 2020, the retailer said<a href=\"https:\/\/www.cnbc.com\/2020\/10\/28\/bed-bath-beyond-plans-to-scale-back-coupons-to-boost-profitability.html\" target=\"_blank\" rel=\"noopener\"> it was scaling back<\/a> on its popular coupon program to boost its business.<\/p>\n<p>Two years later, company executives called the move a \u2018big mistake,\u201d admitting they had misjudged how much shoppers had come to embrace the regular cadence of the Big Blue coupons.<\/p>\n<p>And now, Big Blue\u2019s future could truly be in jeopardy. It depends on what comes next.<\/p>\n<p><aside class=\"related left\"><h2 class=\"widget-title\" data-curated-ids=\"\" data-relation-type=\"automatic-primary-section\">Related Articles<\/h2><ul><li>\n\n<div class=\"entry-section\"><a href=\"https:\/\/www.eastbaytimes.com\/business\/retail\/\">Retail | <\/a><\/div>\t\t\t<a class=\"article-title\" href=\"https:\/\/www.eastbaytimes.com\/2023\/01\/17\/montclair-village-safety-ambassador-pilot-program-deemed-successful\/\" title=\"Montclair Village safety ambassador pilot program deemed successful\">\n\t\n\t\t\t\t<span class=\"dfm-title metered\">\n\t\t\tMontclair Village safety ambassador pilot program deemed successful\t\t<\/span>\n\n\t\t\t<\/a>\n\t\n<\/li><li>\n\n<div class=\"entry-section\"><a href=\"https:\/\/www.eastbaytimes.com\/business\/retail\/\">Retail | <\/a><\/div>\t\t\t<a class=\"article-title\" href=\"https:\/\/www.eastbaytimes.com\/2023\/01\/17\/the-bay-areas-best-new-bakeries-from-los-gatos-to-danville-to-emeryville\/\" title=\"The Bay Area\u2019s 10 best new bakeries, from Los Gatos to Danville to Emeryville\">\n\t\n\t\t\t\t<span class=\"dfm-title premium\">\n\t\t\tThe Bay Area\u2019s 10 best new bakeries, from Los Gatos to Danville to Emeryville\t\t<\/span>\n\n\t\t\t<\/a>\n\t\n<\/li><li>\n\n<div class=\"entry-section\"><a href=\"https:\/\/www.eastbaytimes.com\/business\/retail\/\">Retail | <\/a><\/div>\t\t\t<a class=\"article-title\" href=\"https:\/\/www.eastbaytimes.com\/2023\/01\/17\/three-incredible-bay-area-bookstores-to-check-out-for-your-next-read\/\" title=\"Three incredible Bay Area bookstores to check out for your next read\">\n\t\n\t\t\t\t<span class=\"dfm-title premium\">\n\t\t\tThree incredible Bay Area bookstores to check out for your next read\t\t<\/span>\n\n\t\t\t<\/a>\n\t\n<\/li><li>\n\n<div class=\"entry-section\"><a href=\"https:\/\/www.eastbaytimes.com\/business\/retail\/\">Retail | <\/a><\/div>\t\t\t<a class=\"article-title\" href=\"https:\/\/www.eastbaytimes.com\/2023\/01\/16\/walgreens-removes-online-purchasing-limits-for-childrens-fever-medications\/\" title=\"Walgreens removes online purchasing limits for children\u2019s fever medications\">\n\t\n\t\t\t\t<span class=\"dfm-title metered\">\n\t\t\tWalgreens removes online purchasing limits for children\u2019s fever medications\t\t<\/span>\n\n\t\t\t<\/a>\n\t\n<\/li><li>\n\n<div class=\"entry-section\"><a href=\"https:\/\/www.eastbaytimes.com\/business\/retail\/\">Retail | <\/a><\/div>\t\t\t<a class=\"article-title\" href=\"https:\/\/www.eastbaytimes.com\/2023\/01\/13\/gas-or-electric-talk-of-a-stove-ban-sparks-debate-about-which-cooks-better\/\" title=\"Gas or electric? Talk of a stove ban sparks debate about which cooks better\">\n\t\n\t\t\t\t<span class=\"dfm-title metered\">\n\t\t\tGas or electric? Talk of a stove ban sparks debate about which cooks better\t\t<\/span>\n\n\t\t\t<\/a>\n\t\n<\/li><\/ul><\/aside>\u201cWhether or not Bed Bath &amp; Beyond loyalty programs would survive also depends, in part, on whether the company goes through Chapter 11 bankruptcy, known as restructuring, or Chapter 7 bankruptcy, that is, liquidation,\u201d said Chandan Jha, associate professor of finance at Le Moyne College in Syracuse, NY.<\/p>\n<p>\u201cIf it is the former, then there\u2019s a very, very high chance that the reward programs will survive and the company will honor any existing rewards and coupons. After all, the company would not want to lose their customers and these loyalty programs or loyalty rewards are made to retain customers,\u201d said Jha.<\/p>\n<p>But if the company goes through a liquidation process, then whether or not these reward points and coupons would be honored is uncertain, he said.<\/p>\n<p>\u201cSince the company no longer exists, it is quite possible that the points would simply be useless. However, sometimes the reward points work differently and might survive even after the parent company dies,\u201d he said. \u201cIn any case, if I was a customer holding reward points and coupons, and if the company would be going through a Chapter 7 bankruptcy, then I would use it before they lose value.\u201d<\/p>\n<p>The-CNN-Wire\u2122 &amp; \u00a9 2023 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A bankruptcy filing, which reportedly could come in a matter of weeks, might spell the end of its iconic coupon programs, especially if the company pursues a bankruptcy process that involves liquidation rather than just restructuring.<\/p>\n","protected":false},"author":878,"featured_media":8711319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"subheadline":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":[]},"categories":[162,182,177,10111,10349,171,161,51686],"tags":[203,39276],"feature":[],"location":[8,36,3,2,32,31,4,33,65,61,5,6,114,29,102,141,7,148],"type-of-work":[50053],"jetpack_publicize_connections":[],"post_status":"","edit_last":0,"edit_lock":0,"highlights":"","original_byline":"","original_canonical":"","original_category":"","original_email":"","original_id":0,"original_pubdate":"","original_source":"","primary_section":"51686","primary_tag":203,"print_workflow_body":{"deck_headline":"","print_title":"","print_subheadline":"","print_priority":"","print_placement":"cover","print_edition_date":"","print_pub_date":"","print_slug":"","print_content":"","print_budget_line":"","print_excerpt":"","print_notes":"","print_featured_gallery_richtext":"","print_inline_galleries_richtext":"","print_inline_images_richtext":""},"print_workflow_exported_ts":"","print_workflow_exported_username":"","print_workflow_shapes":"","print_workflow_side":{"print_section":52021,"print_status":9425,"add_export_buttons":""},"really_short_title":"","short_title":"","market_neutral_title":"","social_title":"","dfm_hub_post_id":0,"paywall_level":"metered","featured_media_content":{"content_type":"image","content":{"id":8711319,"title":"hypatia-h_20cb71225ed1b3863137f85178c4d745-h_863cc09b3cba9e9b7006a4e7fd45c876","filename":"hypatia-h_20cb71225ed1b3863137f85178c4d745-h_863cc09b3cba9e9b7006a4e7fd45c876.jpg","url":"https:\/\/www.eastbaytimes.com\/wp-content\/uploads\/2023\/01\/hypatia-h_20cb71225ed1b3863137f85178c4d745-h_863cc09b3cba9e9b7006a4e7fd45c876.jpg","link":"https:\/\/www.eastbaytimes.com\/2023\/01\/10\/got-a-stash-of-bed-bath-beyond-coupons-youd-better-use-them-soon\/hypatia-h_20cb71225ed1b3863137f85178c4d745-h_863cc09b3cba9e9b7006a4e7fd45c876\/","alt":"","author":"878","description":"","caption":"\tBed Bath &amp; Beyond says its days are numbered. The same might be true for its big blue 20% coupons. A Bed Bath &amp; Beyond coupon is seen on January 6.\n(Austin Steele\/CNN)\n","name":"hypatia-h_20cb71225ed1b3863137f85178c4d745-h_863cc09b3cba9e9b7006a4e7fd45c876","status":"inherit","uploadedTo":8711318,"date":1673379227000,"modified":1673379227000,"menuOrder":0,"mime":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.eastbaytimes.com\/wp-includes\/images\/media\/default.png","dateFormatted":"January 10, 2023","nonces":{"update":false,"delete":false,"edit":false},"editLink":false,"meta":false,"authorName":"gqlshare","authorLink":"","uploadedToTitle":"Got a stash of Bed Bath &amp; Beyond coupons? 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The same might be true for its big blue 20% coupons. A Bed Bath &amp; Beyond coupon is seen on January 6.\n(Austin Steele\/CNN)\n"},"data":[{"id":8711319,"title":"hypatia-h_20cb71225ed1b3863137f85178c4d745-h_863cc09b3cba9e9b7006a4e7fd45c876","filename":"hypatia-h_20cb71225ed1b3863137f85178c4d745-h_863cc09b3cba9e9b7006a4e7fd45c876.jpg","url":"https:\/\/www.eastbaytimes.com\/wp-content\/uploads\/2023\/01\/hypatia-h_20cb71225ed1b3863137f85178c4d745-h_863cc09b3cba9e9b7006a4e7fd45c876.jpg","link":"https:\/\/www.eastbaytimes.com\/2023\/01\/10\/got-a-stash-of-bed-bath-beyond-coupons-youd-better-use-them-soon\/hypatia-h_20cb71225ed1b3863137f85178c4d745-h_863cc09b3cba9e9b7006a4e7fd45c876\/","alt":"","author":"878","description":"","caption":"\tBed Bath &amp; Beyond says its days are numbered. The same might be true for its big blue 20% coupons. 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The same might be true for its big blue 20% coupons. 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